UTM Builder

Create trackable URLs for advertising campaigns using UTM parameters

Traffic source
Traffic type
Campaign name
For paid search
Differences in content

What are UTM tags?

UTM tags are URL parameters added to links to track the effectiveness of marketing campaigns in analytics systems (e.g., Google Analytics).

Main parameters
  • utm_source - identifies the traffic source (google, newsletter, facebook)
  • utm_medium - traffic type (cpc, email, social)
  • utm_campaign - advertising campaign name
Additional parameters
  • utm_term - keywords for paid search
  • utm_content - distinguishes ad variations

Usage example:

Link without UTM: https://example.com/products

Link with UTM: https://example.com/products?utm_source=facebook&utm_medium=social&utm_campaign=summer_sale